IS MARKETING IMPORTANT? WHAT IS BRANDING?
Marketing is very important in building customer relationships as well as creating product awareness. Without an effective marketing strategy you stand to not gain customers or lose customers which equates to revenue loss and no growth. For an idea to to go anywhere, marketing is the vehicle.
Simply stated, marketing is everything you do to place your idea/services into the hands of potential clients. A good marketing plan can help you focus your energy and resources. But a plan created in a vacuum, based solely on your perceptions, does not advance the agenda. That's why marketing, however simple or complicated, is important.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore, branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their need. It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality.